Feelly

Mascot

Client:

Feelly

Scope:

Mobile App

Year:

2025

OVERVIEW

Feelly needed a companion for their wellbeing app, something warmer than a mascot. A presence you'd actually want to open up to at the end of a hard day.

Most wellbeing apps only celebrate the good days. Feelly wanted something more honest than that — a character that holds space for all four emotional states users move through: Happy, Good, Unsure, and Not So Good.

CASE STUDY
OVERVIEW

Feelly needed a companion for their wellbeing app, something warmer than a mascot. A presence you'd actually want to open up to at the end of a hard day.

Most wellbeing apps only celebrate the good days. Feelly wanted something more honest than that — a character that holds space for all four emotional states users move through: Happy, Good, Unsure, and Not So Good.

Character Design

The idea was simple: instead of designing four separate characters for each emotional state, put them all inside one. A floating sphere with soft, organic shapes drifting inside it, each one representing a different feeling, all coexisting in the same space.

Colour and shape gave each blob its own personality, but they were designed to feel like they belong together. The character needed to feel warm and approachable at first glance, friendly enough to invite you in, honest enough to make you feel understood.

Animation

Animation was central to making it work. The shapes drift and breathe with a slow, unhurried rhythm, giving the character a sense of calm even at rest. When a mood is chosen, the transition is fluid and organic, choreographed to feel emotionally coherent rather than decorative.

Interaction

To bring it into the product, I built the mascot in Rive, making it fully responsive and interactive. The character reacts in real time, shifting and transforming with the user's input. Not just how it looked, but how it felt to use.