La Poste
Video
Client:
La Poste
Scope:
Live Event
Year:
2020
OVERVIEW
La Poste needed a cast of characters for a series of short animated videos presented at Vivatech, one of Europe's largest tech events. Working with agency Digitas, the brief was to create a recognisable ensemble — each figure representing a different type of person within the La Poste world.
CASE STUDY
Character Design
Over 20 characters were designed as part of a single cohesive system. Each one shares the same bold, graphic visual language but carries its own personality through posture, expression, and colour. The challenge at this scale is consistency without uniformity — building a cast where every character feels individually considered rather than duplicated from a template.
Animation
The full cast was then animated for the event films, bringing each character to life in scenes and situations the La Poste audience would immediately recognise.
